Welcome to a cornucopia of subject lines that you may feel free to swipe! It's the 67th issue of the Fundraising Writing Newsletter. Please forward this to someone lovely. (Lovely people can ​subscribe for free.)

In this issue:

• 25 Giving Tuesday subject lines for you to swipe ✨
• Your chance to get on the waitlist
• Randomly yours: to inspire and recharge you

Wednesday, November 9, 2022

Hi Reader,

On Giving Tuesday, I'm guessing, you don't want to look like just another green apple in a big bowl of other green apples.

It's better if you stand out . . .

You can do that by avoiding having the same "Giving Tuesday"-flag-waving subject line as everyone else in your supporters' inboxes.

See what I mean?

What you need, maybe, is:

25 Giving Tuesday subject lines for you to swipe ✨

Each of the following subject lines represents a nice red apple for you.

You'll notice none of them have the words "Giving Tuesday." People want to give because they love your cause and your offer, not just because it's Giving Tuesday.

Yes, it's fine to use "Giving Tuesday" in one of the subject lines for your email campaign; just be sure to mix it up and use a variety of approaches to create interest.

So, here are 25 subject lines for you to use as-is . . . or to inspire ideas of your own:

• Today’s best deal: [insert offer]
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• Giving thanks for you
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• Make 2X the impact today!
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• 💵 = 💵 💵 until midnight…
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• Here’s where you come in
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• Resending [name of previous sender's] message (ICYMI)
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• More fun than an episode of Ted Lasso
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• 📎 We’d love to see your name on this list
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• It’s not too late! Another chance to [insert offer]
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• ⏰ Just hours left to match your gift…
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• What your gift means for [insert beneficiary]
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• [EXTENDED] Another opportunity to 3X your impact!
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• ⏳ Last call: Match expires at midnight
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• So much gratitude for you 🙏
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• Before it’s too late for [beneficiary/cause]...
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• So close. Can you help
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• 
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• ONE day only: Your gift goes TWICE as far
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• By the end of today …
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• This is big
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• 3, 2, 1 reasons why…
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• Hours left to D⏰UBLE your gift
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• 
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• Why [name of donor] is choosing [cause] today…
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• Why we are #BetterTogether today 💗
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As Will Hunting says, "How do you like them apples?"

Good luck and happy writing!

(And remember, the only purpose of a subject line is to get an email opened . . . so it's important to feature a variety of styles and wordings.)

Your chance to get on the waitlist

On January 26, 2023, Tom Ahern will be doing a 90-minute mega-webinar all about bequests.

You'll learn about the practicalities of charities promoting legacy giving — and you can take advantage of our trademark "All You Can Eat" Q&A session.

(Last time, the Q&A lasted 91 questions and over 4 hours!)

Do you wanna be reminded?

If so, just add your email address to our Waitlist.

Randomly yours: to inspire and recharge you

For your brain, heart, and funny bone...

• Fundraisingly Informative — How Jargon Destroys Nonprofit Fundraising & Marketing by Claire Axelrad (a blog post about the many ways in which jargon can work against you in fundraising)
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• Audibly Insightful — Kids These Days via This American Life (a 65-minute podcast episode featuring the voices of American high schoolers talking about how today's polarized political climate affects them at school)
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• Dadjokingly Amusing — Dad Jokes from Logan Lisle (a collection of super short dad joke videos)
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• Hairsplittingly Literary — Why Do We 'Bury the Lede?' via Merriam-Webster (an article about whether it's more appropriate to write "bury the lede" or "bury the lead," with an explanation of the history behind this phrase)
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• Marketably Free — Brand Name Generator via Namelix (an AI that takes your keywords and spits out a mess of brand name suggestions in different fonts and colors — with logos)

Until next time: May all your good emails for your good cause get opened, and may all your days be giving.

We'll see you in your inbox soon!

All our best,

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​PS: When you're ready for help with your fundraising writing: contact us, risk-free.

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