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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. 💛 Start by subscribing to our FREE and fun weekly newsletter.

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“An open children’s picture book titled ‘Millions of Cats.’ The left page shows a simple black-and-white drawing of a small stone house surrounded by a fence and flowers. The right page shows a very old man with a long beard and a very old woman standing
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Your fundraising needs space (asdomillionsofcats)

This is the 187th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, January 14, 2026 Hi Reader, Do you know the picture book Millions of Cats by Wanda Gág? I love it! Which is why I bought it for a friend expecting a baby. But Brett said, "I've never read this book." What? How? So I forced Brett to read it. (Just kidding. He volunteered.) The first thing he said is, "I love the...

11 days ago • 2 min read
“A collage-style graphic showing three overlapping donor newsletters. The newsletters feature headlines, photos, and layouts emphasizing donor impact, including phrases such as ‘You were there,’ ‘Thanks to you,’ and ‘Good News.’ Visible images include a w

This is the 186th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Tuesday, January 6, 2026 Hi Reader, Happy New Year! Peak asking season is in the rearview... ...and your donors need a breather. Nothing "breathes" quite like impact! A donor newsletter is a wonderful way to share your gratitude for the impact your donors make. But too many nonprofit newsletters "bury" the donor. 😑 They focus on all...

19 days ago • 2 min read

This is the 185th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, December 17, 2025 Hi Reader, I blame The Beatles. I can hear the number 9 mentioned in passing ... and then hear it on repeat, earworm-style, for the rest of the day. Somehow, it's not annoying? (Miss you, John Lennon.) Anyway, here are our: Top 9 Fundraising Writing Tips of 2025 #9 — Your donors are drowning in words....

about 1 month ago • 3 min read

This is the 184th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, December 3, 2025 Hi Reader, Your EOY appeal has mailed — or will any minute. Your GivingTuesday emails have been sent. Your year-end comms are queued up. But wait — one last thing If you'd like to be sure you're not missing anything... ...you might want to do one final edit to your emails and other comms that have not yet...

about 2 months ago • 3 min read
GIF of young children lining up

This is the 183rd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, November 19, 2025 Hi Reader, There's something about lining things up. 🚦🚦🚦 When you hit all green lights on your way home. 🦆🦆🦆 When you get all your ducks in a row. ⭐⭐⭐ When the stars align. It gives you hope. It makes you feel some kind of way. And you can use this concept in your fundraising writing: When everything...

2 months ago • 2 min read
"Artificial Intelligence and Charitable Giving Study Report 2025"

This is the 182nd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, November 5, 2025 Hi Reader, Today Brett and I are celebrating the 37th anniversary of the planning of our first date. (Yes, this is how we decided to mark the beginning of our relationship. Highly unusual and pretty weird, I know!) Since 1988, a whole lot has happened, of course. In the world of technology alone, we've...

3 months ago • 2 min read
GIF of Taylor Swift raising a glass of wine in cheers.

This is the 181st Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, October 22, 2025 Hi Reader, Brett and I are big Taylor Swift fans. One reason: she's an amazing songwriter. As writers, we none too seldom find ourselves appreciating one of her lyrics and raising an imaginary glass in tribute. Cheers, Taylor! For example, from the song "Ruin the Friendship" on Swift's new album The Life...

3 months ago • 3 min read
charlie brown and lucy in winter. words: "What is it you want? Real Estate."

This is the 180th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, October 8, 2025 Hi Reader, Maybe you're a social butterfly. I'm more like a social caterpillar. When it occurs to me to attempt fluttering by in a social situation, I default to "not just yet." I mean, in a room full of lovely people, where do I look? There are so many faces. There are so many possibilities. It's...

4 months ago • 3 min read

This is the 179th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, September 24, 2025 Hi Reader, When I was a kid, I loved reading. I would read Book Fair books and Dear Abby columns and even the backs of cereal boxes. But I wasn't drowning in words. I'd spend some of my free time watching The Brady Bunch and Tom & Jerry and Saturday morning cartoons, and I'd play outside with my...

4 months ago • 2 min read
an image of a sticky note with the words: [Salutation], You can help turn the tide of early-onset breast cancer. And, when you give right away, matching funds will double your generosity to protect women's health!

This is the 178th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, September 10, 2025 Hi Reader, When Brett taught English to 8th graders, he couldn't believe how many of his fellow teachers were using the font Comic Sans. You know — this one: No offense to any Comic Sans fans out there... but the font has an elementary school vibe. It's off-putting to young teens who are knocking on the...

5 months ago • 4 min read