We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE and fun weekly newsletter.
Is that a rainbow cloud? Yes! (Also: fundraising samples.)
We hope this newsletter finds you under a rainbow cloud! This is the 139th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can βsubscribe here for free.)β In this issue: β Rainbow cloud? Yes! β (Also: fundraising samples.) β (And: free webinar on July 31!) β Randomly yours: to inspire and recharge you Wednesday, July 10, 2024 Hi Reader, Brett here: I'm hoping the last party you hosted or attended was (as Julie likes to say) fan-frickin-tastic! Julie and I hosted a family 4th of July party last week, and thankfully it went so well that we're already planning a 2025 redux. This pic of my 83-year-old Mom relaxing after the festivities rather nicely captures the chill party vibes. But the most surprising thing we saw was this happy rainbow cloud lounging in a clear blue sky... Is that a rainbow cloud? Yes!My sister spotted it first. She said, "Is that a rainbow cloud?" Yes! Now's a good time to tell you that our 4th of July party doubled as a second memorial for my stepdad, a WWII Navy man who died at age 102 last September. Everyone at the party gave a little speech, and then we scattered cremains in the lake. Maybe the rainbow cloud was my stepdad smiling down at us from above? π (Also: fundraising samples.)If not for my sister keeping her eyes peeled, I would never have seen the rainbow cloud. I had not been looking up. Fundraising writing is like that. Keep your eyes peeled. Don't miss any rainbow clouds. In fundraising writing, powerful details can make a world of difference. Julie and I always love looking at samples of other peopleβs work. We find doing so to be thought-provoking and inspiring. Maybe you do too? If you'd like to review examples of how we incorporate powerful details in our fundraising writing to stir donors' hearts to action, take a look at our portfolio. Below are teaser images of the examples: newsletters, supporter survey, impact reports, appeal letters, a case for support, a blog feature... And if you would like to chat about how we might help you with your fundraising writing, book a free call now! A summer webinar for YOUJulie here: On Wednesday, July 31, I'm teaming up with 2 of my fundraising BFFs, Rachel Muir and Sarah Masterson, to present "How to Write and Design Money-raising Appeals" at 10 am PT/ 12 noon CT/ 1 pm ET. βSign up to discover: β οΈ Copywriting mistakes and what to do instead πͺ "Power words" good donor copy taps into π How to format and design appeals to boost results β "Before & After" appeal makeovers We presented this same 90-minute workshop at AFP ICON 2024 and scored a 4.67 (out of 5). π€©π Attendees said things like... π¬ "These ladies put the fun back in fundraising!"
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π¬ "Exceeded my expectations!"
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π¬ "Speakers had great delivery, were highly prepared, and were clear subject matter experts. I would 100% recommend them again as speakers β bias-free, accessible tools and suggestions ANYONE could apply"
β βRegister now because this session will fill up! Hereβs that link again to register for the free webinar: https://us02web.zoom.us/webinar/register/WN_qXezCI8KSh2PO8Cd1PbVGwβ Hope to see you there! Please say 'hi' in the chat! π Randomly yours: to inspire and recharge youFor your brain, heart, and funny bone...
Until next time: May blue skies smile down upon you with the occasional rainbow cloud, and may all your parties be fan-frickin-tastic! Grateful,
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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE and fun weekly newsletter.
This is the 198th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, June 10, 2026 Dear Reader, Everybody loves a long dog. Like this: Right? And yet, many people flinch at long subject lines. What? The injustice! Okay, I get it. Short subject lines are cute and effective and don't get cut off, even in mobile. But long subject lines can be cute and effective too, even if they get cut off...
This is the 197th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, May 27, 2026 Dear Reader, Iβve always loved typography... ...but lately Iβve taken it to a new level. I've gone down a rabbit hole of books, online course materials, and YouTube videos. For me, typography (the art of arranging letters on a page) is like Layβs potato chips. Once you get a taste, you just canβt stop! So I'm...
This is the 196th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) Wednesday, May 13, 2026 Hi Reader, You know how sometimes you have to learn the rules, then learn when it's better to break them? Like when you're told in school never to write a sentence fragment. Come to find out, that's only for formal writing. It's often better to sound natural and authentic, and doing that means writing how...