We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE and fun weekly newsletter.
Make magic moments for your donors ((3 ways)) π¦
In this issue:
- Make magic moments for your donors ((3 ways)) π¦
- Do you have a donor magic moment to share?
- Readably and audibly yours: free learning content you'll love...
Wednesday, July 27, 2022
Hi Reader,
Most people occasionally think of their life as if it takes the form of a timeline, don't you think?
Something like this. maybe:
But really, if most of us were to create a timeline of what truly matters in our life, it would probably look more like:
π πͺ π β€οΈ πΆ π π
In other words, life is full of moments.
Some of them are tragic. Some of them are magic.
Our magic moments are what comprise the timeline that matters most. They're what we'd choose to remember.
Wouldn't it be great to have more magic moments?
Well, good news.
Sometimes we can make magic moments for ourselves.
Sometimes we can make magic moments for others.
Including our donors . . .
Make magic moments for your donors ((3 ways)) π¦
Yesterday, I got an email from the amazing Rachel Muir, who is a wizard of magic moments.
She included this video, which gave me chills of joy:
Why did Rachel's video move me so?
Because it reawakened my heart to the magic moments we can help make for our donors.π
If you've watched this video . . . don't you feel the same?
Don't you just want to get out there right now and text your donors with the very words Rachel asked her seminar attendees to use in a text message to one of their major donors, then and there during the training?
(A training that just so happened to take place on Valentine's Day.)
I.e., here β the message pasted below β which Rachel kindly conjured for us β to fill donors' hearts to brimming:
Rachel later shares that these words were like big bear hugs for the hearts of many donors across many orgs. These same words can likely do the same for you and your donors on future Valentine's Days.
On all other days, you can take Rachel's advice and come up with similarly heartfelt messages. π
Now, my wee little heart is rubbing its happy hands in excitement at all of the lovely future moments just waiting to happen!
As for the 3 ways you can make magic moments for your donors...
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1. See Rachel's idea, above.
Also, check out Rachel's League of Extraordinary Fundraisers.
(If you need fundraising training, this would be a wise, happy, magical link for you to click.π)
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2. Consider making a phone call after a first gift.
This can go a long way toward nurturing a new relationship with a donor.
For example, Vida Joven de Mexico did this.
Within a day or two of making my first gift, I received a phone call from Beth Beall, Vida Joven's executive director, asking me why a person from Chicago cares about kids in Tijuana. π§‘π§‘π§‘
Beth's phone call really made an impression. It touched my heart. I'm sure I've given more since then because of that powerful, emotional, magical first connection.
(Find it hard to make so many calls? You might consider trying a ringless voicemail app such as Slydial.)
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3. Personalize your communications with:
- handwritten notes (everyone β€οΈs these)
- stamps placed at an angle for that all-important human touch (thanks to John Lepp for that golden idea!)
- bigger envelopes (especially as opposed to #10 envelopes: the ones the dreaded bills come in)
And keep those donor magic moments a-comin'!
Do you have a donor magic moment to share?
βNeon One is running a contest based on "Generosity Moments."
You could win your organization a donation of $500.
To enter, just click this link and share your donor magic moment.
The contest ends Friday, so act fast.
Good luck!
Readably and audibly yours: free learning content you'll love...
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Each of the following represents a wise investment of your time.
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We loved them.
Maybe you will too?
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- βInvesting in supporter loyalty improves retention and grows income β and now it's quantifiable by Roger Lawson (via SOFII)
β - βDetachment and Commitment by Seth Godin
β - βTwitch is launching a new charity fundraising tool by Jay Peters
β - βBoards: Here's Soap in Your Eyes by The NonProfit Times
β - βPamela Hawley: How to Foster Volunteerism and Social Activism via Guy Kawasaki's Remarkable People Podcast
Until next time: May you see the magic in all your donors β and make as many magic moments for them as possible.
We'll see you in your inbox soon!!
All our best,
Fundraising Copywriters βFundraisingWriting.comβ |
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βPS: You deserve to raise lots more money for your good cause. Why not recruit an "all-star team" β The Case Writers β to take on your donor communications?
Imagine having all of these people on your side: Tom Ahern, John Lepp, Jen Love, Jeff Brooks, Maggie Cohn, Leah Eustace, Andrea Hopkins, Aimee Vance, and us (Julie & Brett).
Interested? Contact us, risk-free.
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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE and fun weekly newsletter.
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