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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. ๐Ÿ’› Start by subscribing to our FREE and fun weekly newsletter.

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Fundraisers shouldโ€” MOO, interrupting cow! ๐Ÿฎ

Interrupting is impolite. Interrupting can be necessary. This is the 167th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… Fundraisers shouldโ€” MOO, interrupting cow! ๐Ÿฎ โœ… Hot Off the Presses! โœ… Randomly yours: to inspire and recharge you Tuesday, April 22, 2025 Hi Reader, I don't know about you but I'm old enough to remember "children should be seen, not heard." Those days are...

photo of love letter from Brett to Julie

I love love! This is the 166th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… In life and fundraising, love needs honesty. โœ… Randomly yours: to inspire and recharge you Wednesday, April 9, 2025 Hi Reader, 36 years ago, Brett and I had been dating for 2 months when he wrote me this letter. Two things: 1.) I love this letter so much that I recently framed it. I keep it propped up...

image of Mark Scout from Severance, where the top of his brain is opened up to reveal a tiny version of himself sitting at a computer workstation at a desk

This week's newsletter is courtesy of the Department of Choreography and Merriment. This is the 165th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… Has your fundraising brain been "Severed"? (I hope not!) โœ… TOMORROW (1 day only this year) โœ… Randomly yours: to inspire and recharge you Wednesday, March 26, 2025 Hi Reader, No worries, no spoilers โ€” And you don't need to know a...

Quack-quack! This is the 164th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… Are you looking for your "lucky duck" fundraising stories? โœ… Randomly yours: to inspire and recharge you Wednesday, March 12, 2025 Hi Reader, There's a very cool-looking Jeep that Brett and I often notice during our neighborhood walks. On its dashboard are a bunch of cute little rubber ducks....

screenshot of a fundraising "gift catalog" embedded in an appeal

Fundraising gift catalogs are a fantastic way to highlight various needs and raise more money. And you don't need to wait for the holidays... This is the 163rd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… You can embed a fundraising "mini gift catalog" in your appeals โœ… 3 weeks from tomorrow... โœ… Randomly yours: to inspire and recharge you Wednesday, March 5, 2025 Hi Reader,...

cover of a 4-page donor newsletter with drawn circles in red indicating to include a donor-relevant title and headlines with specifics, emotion, and the donor's importance

A good donor newsletter makes donors feel their impact so strongly they may want to give again โ€” as soon as right now! This is the 162nd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… Is your donor newsletter leaving love โ€” and money โ€” on the table? โœ… March 27th: mark your calendar? โœ… Randomly yours: to inspire and recharge you Wednesday, February 26, 2025 Hi Reader, Every few...

Life, love, fundraising: stories for the ages. This is the 161st Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… SIM ONE: an unforgettable true love and fundraising story โœ… Randomly yours: to inspire and recharge you Wednesday, February 19, 2025 Hi Reader, Brett here: Last Friday, Valentine's Day, Julie and I enjoyed dinner and a movie ... and then I started reading fundraising...

image of creatures collecting gold in a forest

We are "story collecting" creatures. Make the collecting part a conscious habit โ€” for the win! This is the 160th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… You don't need to scramble for your fundraising stories (there's a better way) โœ… Side Quest: transcription tip for you โœ… Randomly yours: to inspire and recharge you Wednesday, February 12, 2025 Hi Reader, Do you think of...

Bequests bring light after death. This is the 159th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… What organ donations can teach us about bequest fundraising... โœ… Next week: Tom Ahern's bequest webinar โœ… Randomly yours: to inspire and recharge you Wednesday, January 22, 2025 Hi Reader, When his dad died in 1992, Brett and I were dating, and I remember how difficult it was for...

Nusret Gรถkรงe aka Salt Bae sprinkling salt and wearing sunglasses and a white t-shirt

Be like Salt Bae: use sensory details sparingly but with flair. A little goes a long way. This is the 158th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: โœ… Please don't "over spice" your fundraising stories โœ… In 2 weeks: Tom Ahern's bequest webinar โœ… Randomly yours: to inspire and recharge you Wednesday, January 15, 2025 Hi Reader, Brett here: When I was an English teacher, I...