We are "story collecting" creatures. Make the collecting part a conscious habit — for the win! This is the 160th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ You don't need to scramble for your fundraising stories (there's a better way) ✅ Side Quest: transcription tip for you ✅ Randomly yours: to inspire and recharge you Wednesday, February 12, 2025 Hi Reader, Do you think of fundraising story gathering as something to do when it's time to write an appeal or a newsletter? If so, I hope you'll change your thinking. I hope by the time you finish reading this, you'll:
You don't need to scramble for your fundraising stories (there's a better way)Which kind of story collector are you? A.) You scramble to find stories whenever a deadline approaches. B.) You have a system that feeds you stories year-round. We highly recommend B. Here’s why: First, a story system = less stress. No more last-minute begging for details or hunting down quotes. Instead, you’ll have a “story vault” ready to crack open anytime. Imagine the peace of mind! Second, a story system = more money. Better stories mean deeper donor connections. And stories aren’t just for appeals. They can supercharge your newsletters, annual reports, social media, volunteer pitches.... Stories are your Swiss Army knife for impact. Okay, but how? 1. Explain the WHY (and keep explaining it)
Make it about their wins, not just yours. 2. Make it super easy
Pro tip: Include an example of the kind of story notes you're looking for. (AI can help you draft a representative example if you don't have one. Just be sure to label it as such.) 3. Show gratitude
4. Give feedback that fuels momentum
So, what’s your next move? Keep scrambling for stories when deadlines hit? Or invest in a system that turns your entire organization into story collectors — and your donors into lifelong fans? Start small: Set up that Slack channel today. Forward this to one colleague with “What do you think?” Or buy someone on your team a coffee and ask, “What’s the most amazing thing you’ve seen this week?” The best stories aren’t found in the chaos of crunch time. They’re cobbled together in the calm before the storm. Let's make that calm last as long as possible! P.S. If you have a story-gathering success story, please hit reply to let me know. I'm rooting for you! Side Quest: Transcription Tip for YouDo you ever feel the need to type something up because the copy you need is from a screenshot or a PDF? Don't! Instead, go to ChatGPT (or similar) and use this prompt: "Please transcribe this." Super fast and easy! Randomly yours: to inspire and recharge you
For your brain, heart, and funny bone...
Until next time: May your story vault overflow with golden moments, your team light up at the chance to share, and your donors feel the ripple of every you were there detail — so the next time a deadline looms, you’ll crack open that vault, smile, and whisper: “We’ve got this.” 🪷 🙂 With gratitude, P.S. Did someone forward you this newsletter? Click here to sign up for your own free weekly subscription. |
We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. 💛 Start by subscribing to our FREE and fun weekly newsletter.
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